Associate organisations work with Business Game Ltd. (BGL) and/or its partners to facilitate business games, either as stand-alone events or integrated with their own activities.
There may be reciprocal arrangements where Associates organise or provide venues for events facilitated by BGL or its partners.
Typically, Associate organisations have clients or members who provide business-to-business services – including consultants, coaches, mentors, trainers or advisers. Business schools and colleges can also register as Associates.
The key benefit for the Associate is the opportunity to add value for its clients or members, attract new business and stand out from the competition.
Economies of scale allow the business simulation events to be customised to meet specific needs of the end users at much lower cost. For example, applications can be focussed on specific “soft skills” such as negotiation and communications, or functions such as customer service and marketing.
In addition, the scoring system can be pre-set with key parameters weighted to reflect their importance to the Associate Organisation. This enables a “League Table” to be provided which allows clients/members to compare scores.