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Case Studies
The table below shows eight case histories mapped against the range of Simulation Options.
There is an interactive version of the table in the User Area(please Log in to see), where selecting the preferred Event Format, Group, Simulation Mode/Level/Version and Facilitation options will highlight the most appropriate Case History and the duration of the event.
| Case History # | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pt-1 | Pt-2 | Pt-3 | ||||||||||
| Event | Format | Stand-Alone | ||||||||||
| Conference | ||||||||||||
| Seminar | ||||||||||||
| Course | ||||||||||||
| Group | Size | 12 - 35 | ||||||||||
| 1 - 11 | ||||||||||||
| Multi-group | Sequentialy | |||||||||||
| Simultaneous | ||||||||||||
| Simulation | Mode | Solo | ||||||||||
| Team | ||||||||||||
| Level | Mini | |||||||||||
| Maxi | ||||||||||||
| Version | Short | |||||||||||
| Standard | ||||||||||||
| Facilitation | On-Site | |||||||||||
| Online/Combined | ||||||||||||
| On-Site Options | 1 - 2 Hour Sessions | |||||||||||
| 3 - 5 Hour Sessions | ||||||||||||
| Whole Day | ||||||||||||
| Audience Voting | ||||||||||||
| Online/Combined Options | Weekly/Fortnightly | |||||||||||
| Monthly | ||||||||||||
| Launch Day | ||||||||||||
| Awards Day | ||||||||||||
Case History #1: Summary
Client/Sector: Subsidiary of a large multi-national telecoms company
Client Contact: CEO & HR Director
Introduction: Referral
Key Objective: To improve commercial awareness
Briefing: The client had intended out-sourcing activities not considered part of its core business. The management team in one of the cost centres affected proposed an alternative where their unit became a wholly owned subsidiary, competing for both internal and external business and this was accepted. The challenge for the new subsidiary's directors was to change from "cost centre" to "profit centre" mentality. To achieve this, they needed middle managers to undertake a major cultural shift.
Customisation: Scoring system weighted to emphasise the needs of client's customer base plus related strategic interventions
Venue: Management training centre for on-site days; teams organised their own interim board meetings
Event Launch: On-site Launch Day at in-house conference centre organised by client
1st round decisions submitted, processed and results distributed
2nd round decisions submitted
Interim Rounds: 2nd round results and analysis published (NDE website secure Team Area)
Teams arrange their own board meetings for remaining rounds
Event Finale: On-site Awards Day; final results announced; two presentations per team:
- Review (strategy, outcomes, team performance, lessons learned)
- Transfer (application opportunities in specific real world situations)
| Mode: Team | Level: Maxi | Version: Standard |
|---|---|---|
| Number of events: 5 | Event duration: 2 months | Total delegates: >100 |
| Groups per event: 1 | Number of rounds: 6 | Delegates per event: 15 – 25 |
| Teams per group: 3 - 5 | Decisions per round: 24 | Delegates per team: 5 |
Case History #2: Summary
Client/Sector: Consortium of six ICT companies
Client Contact: Business Development Director running "Development In Partnership" project
Introduction: Internet search
Key Objective: Inter-company team-building
Briefing: Directors were concerned that joint venture programs were being compromised by disagreements at middle management level. Ultimate cause was usually conflict between different corporate cultures and values. The consortium required a means of improving communications, particularly with younger "fast track" executives. By harnessing their "competitive streak"; in pursuit of a common goal (winning) team members put aside their differences in order to solve problems, learning to view situations not only from the perspectives of different disciplines but from different corporate cultures.
Customisation: Teams organised with one participant from each company and with complementary skills (finance, HR, marketing, operations, etc.)
Venue: Hotel conference centre organised by client
Format: Two-day intensive business simulation challenge event with additional input from senior management
| Mode: Team | Level: Maxi | Version: Standard |
|---|---|---|
| Number of events: 3 | Event duration: 2 days | Total delegates: 108 |
| Groups per event: 1 | Number of rounds: 5 | Delegates per event: 36 |
| Teams per group: 6 | Decisions per round: 24 | Delegates per team: 6 |
Case History #3: Summary
Client/Sector: Multi-national corporation in security sector
Client Contact: Head of Executive Development
Introduction: Networking Event
Key Objective: Part of a 2-year fast-track leadership development program. Need for improved knowledge retention through experiential learning
Briefing: The opportunity arose following a talk by the client's Head of Executive Development at a meeting of the Chartered Institute of Personnel & Development. The speaker described a fast-track program for talented individuals using specialist subject experts from a leading Business School together with psychometrics, mentoring, etc. The challenge was to "find a way to make the newly acquired knowledge stick". By running the simulation exercise immediately after the expert speaker sessions, the teams were able to share their individual perspectives of the material covered and how it could be applied to the challenges posed by the need to turn round the performance of their virtual company.
Customisation: Business simulation integrated with two modules of program organised by a leading business school, closely matching programme content
Venue: Launch - UK Management Training facility; Finale - USA In-house Training Facility
Event Launch: On-site Launch Day (in UK)
1st round decisions submitted, processed and results distributed
2nd round decisions submitted
Interim Rounds: 2nd round results and analysis published (NDE website secure Team Area)
Teams arrange their own board meetings for remaining rounds
Event Finale: On-site Awards Day (in USA); Final results announced; two presentations per team:
- Review (strategy, outcomes, team performance, lessons learned)
- Transfer (application opportunities in specific real world situations)
| Mode: Team | Level: Maxi | Version: Standard |
|---|---|---|
| Number of events: 1 | Event duration: 6 months | Total delegates: 15 |
| Groups per event: 1 | Number of rounds: 6 | Delegates per event: 15 |
| Teams per group: 3 | Decisions per round: 24 | Delegates per team: 5 |
Case History #4: Summary
Client/Sector: An international organisation representing independent consultants, mentors and advisers
Client Contact: Operations Director
Introduction: Referral
Key Objective: The client was planning its first major conference and was keen to encourage members from overseas to travel to London.
Briefing: A secondary aim was to encourage consultants to work in partnership.
Customisation: Videos produced by some of the teams short-listed for the awards may be made available on request.; sponsored prizes included full Microsoft Office Professional for each member of winning team.
Part 1: Illustrated talk and demonstrations at local branches in SE England aimed at attracting 4 teams for 2nd phase. All 8 entered.
| Mode: Solo | Level: Mini | Version: Short |
|---|---|---|
| Number of events: 8 | Event duration: 45 min | Total delegates: 120 |
| Groups per event: 1 | Number of rounds: 2 | Delegates per event: 10 - 20 |
| Teams per group: 2 - 3 | Decisions per round: 2 | Delegates per team: 5-7 |
Part 2: Mini-Challenge event held at Golf Club in SE England focusing on marketing issues aimed at attracting teams of 3rd phase. 21 teams entered.
| Mode: Team | Level: Mini | Version: Short |
|---|---|---|
| Number of events: 1 | Event duration: 2 hours | Total delegates: > 80 |
| Groups per event: 2 | Number of rounds: 2 | Delegates per event: > 80 |
| Teams per group: 4 | Decisions per round: 5 | Delegates per team: ~10 |
Part 3: Full on-line simulation challenge. Competition open to teams worldwide with "Oscars" style awards ceremony at the conference.
| Mode: Team | Level: Maxi | Version: Standard |
|---|---|---|
| Number of events: 1 | Event duration: 2 months | Total delegates: > 130 |
| Groups per event: 5 | Number of rounds: 6 | Delegates per event: > 130 |
| Teams per group: 4 - 5 | Decisions per round: 24 | Delegates per team: 5 - 8 |
Case History #5: Summary
Client/Sector: Conference planning organisation
Client Contact: Co-founder of conference planning organisation
Introduction: Networking
Key Objective: "Mini-Challenge" event integrated with specialised conference program
Briefing: The client, a US-based conference planning organisation, had planned an innovative event targeting female entrepreneurs and executives, with several high profile guest speakers. The business challenge provided delegates with an opportunity to apply the knowledge imparted by the speakers immediately after the keynote sessions on strategy and finance, teamwork and negotiation skills.
The organisers arranged for the conference sponsors to provide prizes for the winning teams. The organisers reported exceptionally high levels of positive feedback by delegates in the post-event questionnaires.
Customisation: Decisions and scoring system integrated with conference agenda
Venue: Conference centre
Event Launch: Presentation explaining business simulation challenge (40 minutes)
Interim Rounds: 3 x 40 minute team boardroom sessions; team policy decisions processed and analysed during keynote speeches
Event Finale: Debrief of team and group results plus "Oscars" style Awards ceremony
| Mode: Team | Level: Mini | Version: Short |
|---|---|---|
| Number of events: 1 | Event duration: 2 days | Total delegates: 120 |
| Groups per event: 5 | Number of rounds: 3 | Delegates per event: 120 |
| Teams per group: 5 | Decisions per round: 6 | Delegates per team: 8 |
Case History #6: Summary
Client/Sector: Business Networking
Client Contact: Group Leader
Introduction: Referral
Key Objective: To showcase member's expertise to group
Customisation: Focus on guest speakers' area of expertise
Venue: Hotel function room
| Mode: Team | Level: Mini | Version: Short |
|---|---|---|
| Number of events: 2 | Event duration: 3 hours | Total delegates: 50 |
| Groups per event: 1 | Number of rounds: 3 | Delegates per event: 25 |
| Teams per group: 5 | Decisions per round: 6 | Delegates per team: 5 |
Case History #7: Summary
Client/Sector: SME
Client Contact: IT Support
Introduction: Referral
Key Objective: Identifying obstacles to progress
Customisation: Non-SME related decisions omitted
Venue: Clients office
| Mode: Solo | Level: Maxi | Version: Standard |
|---|---|---|
| Number of events: 1 | Event duration: 2 x 1/2 days | Total delegates: 3 |
| Groups per event: 1 | Number of rounds: > 3 per session | Delegates per event: 3 |
| Teams per group: 1 | Decisions per round: 20 | Delegates per team: 3 |
Case History #8: Summary
Client/Sector: Business networking
Client Contact: Group Leader
Introduction: Networking
Key Objective: Evaluation of simulation event as a tool to encourage future collaboration opportunities
Venue: Business centre board room
| Mode: Solo | Level: Maxi | Version: Short |
|---|---|---|
| Number of events: 1 | Event duration: 3 hours | Total delegates: 6 |
| Groups per event: 1 | Number of rounds: > 3 per session | Delegates per event: 6 |
| Teams per group: 1 (vs. 3 virtual) | Decisions per round: 20 | Delegates per team: 6 |
