In the transport business, mistakes can be hazardous – not just for passengers and crew but for innocent bystanders. The public rightly demands the highest safety standards. Those at the controls usually hold some form of licence and must demonstrate competence on a regular basis.
In other types of business, when things go wrong, it's just as likely for staff, customers, shareholders and suppliers to be put at risk. Yet, to all intents, we are all free to start, acquire or run a business without really knowing if we have all the necessary skills to survive, let alone succeed. A staggering proportion fails. It's unlikely to be a coincidence that no licensing system exists for businesses. With 4.8 million of them in the UK alone, it's not hard to figure out why but what if we could enjoy the benefits without the need for costly administration and enforcement?
The virtual world provides a quick, easy and cost-effective answer in the form of on-line "generic" business games. These focus on the basic cause-and-effect principles which apply to businesses of all sizes and in any sector.
They are “internally interactive” – revealing how a policy change in one discipline can impact others.
They are also “externally interactive” – showing how policy changes by one competitor can impact others.
Imagine running a virtual business, overcoming typical challenges, setting realistic forecasts, converting losses to profits and building market share, while overcoming customer service and quality issues? You might also have to handle a market downturn, a credit crunch or a labour dispute. What if: